How QuickFacts’ Farm Product Line Will Benefit Canadian Insurance Brokers

How QuickFacts’ Farm Product Line Will Benefit Canadian Insurance Brokers

QuickFacts has exciting news for insurance brokers and rural enthusiasts: a new Farm Product Line is now available on its Comparisons platform. This new offering is designed to meet the unique needs of hobby farms and small-scale agricultural operations maintained primarily for sustainability and to provide fresh, homegrown food for families. It’s a timely addition that fills a growing gap in the insurance market, making it easier for brokers to serve clients seeking coverage tailored to a rural lifestyle.

What Defines a Hobby Farm?

What Defines a Hobby Farm?

Hobby farms differ significantly from commercial farms. While commercial farms focus on maximizing profits, hobby farms are smaller, often family-run operations where farming is a passion rather than a primary source of income. Typically located in rural or semi-rural areas, these farms let owners enjoy the rewards of agricultural work without the pressures of running a large-scale operation.

Key characteristics of hobby farms include:

  • Size and Scale: Smaller than commercial farms
  • Purpose: Primarily for personal use and community, such as providing fresh, homegrown food for families, rather than as a main source of income
  • Diversity: Often involves a mix of crops and livestock
  • Sustainability: Many focus on eco-friendly practices
  • Location: Common in regions like Ontario, where rural lifestyles are popular

Hobby farming is a way for people to connect with nature, work the land, and experience a rural lifestyle on a smaller, less intensive scale.

QuickFacts’ New Farm Product Line

QuickFacts’ New Farm Product Line

QuickFacts’ new product line is an extension of its existing Comparisons platform, focused on making it easier for brokers to access information about hobby farm coverage. Unlike standard homeowners' policies, which often lack provisions for farm-specific needs, Hobby Farm insurance typically includes options for protecting livestock, equipment, and farm structures. QuickFacts’ platform provides brokers with detailed information on these coverage options from 27 different carriers so they can make informed recommendations for clients.

How This Benefits Brokers

How This Benefits Brokers

For insurance brokers, this new product line is a major time-saver. Hobby Farm clients often require detailed eligibility assessments, as requirements vary based on acreage, livestock, annual sales, and more. QuickFacts’ Comparisons platform simplifies this process by providing clear eligibility guidelines and coverage options upfront. Brokers can quickly assess whether a client qualifies as a Hobby Farm and recommend appropriate coverage, streamlining the application process and reducing the risk of coverage gaps.

By answering common carrier questions within the Comparisons platform, QuickFacts makes it easier for brokers to serve rural clients efficiently and accurately, allowing them to spend less time on complex assessments and more time building client relationships.

Meeting Market Demand

The rise of Hobby Farms, especially in regions like Ontario, highlights a shift toward rural lifestyles and small-scale agriculture. QuickFacts’ new product line responds to this trend, ensuring that Hobby Farm owners have access to tailored coverage options that meet their specific needs. For brokers, it’s a valuable tool that supports a growing client base in the rural lifestyle space.

QuickFacts’ new Hobby Farm product line on the Comparisons platform provides a comprehensive insurance solution for hobby farm owners and a streamlined process for brokers. Interested in learning more about what QuickFacts can offer your brokerage? Book a demo today to learn more. 

Copy link